STOWE, Vt. – A report of national eating trends presented at this week's International Sweetener Symposium shed some light on the habits of consumers and the main drivers behind what we choose to eat during a meal. The report highlighted that when it comes to sweeteners, taste is king – something that has been reflected by recent consumer demand, driving manufacturers back to all natural-sugar.

WASHINGTON – Government officials finalizing guidelines for Americans' diets and exploring possible front-of-package food labels received a clear signal yesterday from the Institute of Medicine (IOM) – there is no scientific justification for targeting sugar.

WASHINGTON – Consumers know, and the FDA's definition accurately reflects, that sugar only comes from sugar cane and sugar beets.

by: Andy Briscoe, President & Chief Executive Officer

"So the last thing I had time to do was to stand in a grocery store aisle squinting at ingredients that I couldn't pronounce to figure out whether something was healthy or not."