Real Sugar is Grown by Real People: This is a basic truth many consumers don’t know

June/July 2019

What is sugar, and where does it come from? Those sound like some simple questions to us, but not so for many consumers. Understanding Consumer Perceptions While sugar is still the most popularly used sweetener (77 percent reported using table sugar in the past 30 days, with honey No. 2 at 61 percent), we’ve learned that consumers still don’t know a whole lot about their favorite sweetener. Shockingly, our survey results showed only 29 percent of consumers agree that table sugar is a naturally occurring sugar (honey was No. 1 at 79 percent).

Read the full article at: http://read.uberflip.com/i/1119886-june-july-2019

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