WASHINGTON – Consumers know, and the FDA’s definition accurately reflects, that sugar only comes from sugar cane and sugar beets.

At just 15 calories a teaspoon, all-natural sugar has been the world’s sweetener of choice for more than 2,000 years. Sugar remains the predominate sweetener in every country except the United States, where in recent decades man-made sweetening agents have been created and mass produced.

American consumers are now clamoring for a change and are demanding the trusted taste and goodness of sugar, which exists naturally in sugar beets and sugar cane, instead of man-made sweeteners. We are thrilled that food and beverage manufacturers are switching back to natural sugar in droves and are confident that this positive trend will continue.

In the News

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Fruit drink labeling is confusing to many parents, study finds

April 8, 2021

Most parents of young children cannot identify key ingredients in children's drinks after reviewing the packaging, Nutrition Facts and the ingredients list, according to research emailed to Food Dive from the Rudd Center for Food Policy and Obesity at the University of Connecticut and the School of Global Public Health at New York University.

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National Consumers League releases its top 10 food and nutrition policy priorities for 2021

March 23, 2021

March 23, 2021 “NCL is supporting a Citizen’s Petition to FDA to ensure transparent labeling of novel sweeteners and has joined with other consumer groups in urging FDA to stop misleading claims, such as “No Added Sugars,” “Zero Sugar,” and “Reduced Sugars,” that imply a new product is healthier than the original without disclosing that […]

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Home Baking Association Reelects Courtney Gaine as President

December 11, 2020

December 3, 2020 Courtney Gaine, PhD, president and chief executive officer of The Sugar Association, was reelected president of the Home Baking Association at a virtual annual membership meeting held in November. The association reached 7.25 million educators and bakers in the past year, Dr. Gaine said. Because of the COVID-19 pandemic, this year the […]

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