WASHINGTON – Consumers know, and the FDA’s definition accurately reflects, that sugar only comes from sugar cane and sugar beets.

At just 15 calories a teaspoon, all-natural sugar has been the world’s sweetener of choice for more than 2,000 years. Sugar remains the predominate sweetener in every country except the United States, where in recent decades man-made sweetening agents have been created and mass produced.

American consumers are now clamoring for a change and are demanding the trusted taste and goodness of sugar, which exists naturally in sugar beets and sugar cane, instead of man-made sweeteners. We are thrilled that food and beverage manufacturers are switching back to natural sugar in droves and are confident that this positive trend will continue.

In the News

baking biz logo

Home Baking Association Reelects Courtney Gaine as President

December 11, 2020

December 3, 2020 Courtney Gaine, PhD, president and chief executive officer of The Sugar Association, was reelected president of the Home Baking Association at a virtual annual membership meeting held in November. The association reached 7.25 million educators and bakers in the past year, Dr. Gaine said. Because of the COVID-19 pandemic, this year the […]

Ni logo

Sweetener safety in spotlight after study links stevia to gut microbial imbalance

December 9, 2020

December 9, 2020 “Dr. Courtney Gaine, president and CEO of the Sugar Association, asserts that this study highlights a significant issue that needs to be addressed by the industry: sugar replacement. “The use of artificial and low- and no-calorie sweeteners in food and beverages has surged more than 300 percent in the last five years,” […]

Sugar logo

HapPIE Holidays

December 2, 2020

November/December 2020 “Holiday baking is a longstanding tradition for many families with pie taking center stage. Whether you’re a baker or a consumer (and the world needs both), no one can argue with the fact that real sugar is essential to delicious, quality baked treats. The period between Thanksgiving to New Year’s Day is the […]

More Articles

Stay in Touch

Sign Up