Sugar is the Sweetener of Choice for Over Half of U.S. Households
More than half of U.S. households use only sugar as their household sweetener, according to Mintel data, providing further evidence that sugar is still the Gold Standard for many American families.
When survey respondents were asked which, if any, of the types of sugars they had used in the past month, 57% stated they had used white granulated sugar, while 41% had used brown sugar (light or dark). Approximately 23% stated they had used powdered sugar/confectioner’s sugar.