Craving

Myth: sugar is addictive

Eating is a sensory and emotional experience resulting from many factors such as flavor preferences (salty, sweet, bitter) and even mouth-feel. How a food item feels in your mouth is a major component in food preferences. Some people crave the taste and texture of crusty bread while others like the smooth cold creamy feel of ice cream on their tongue. No matter how much a person likes the taste of sweet foods, it is highly unlikely that a person would rush to the kitchen for a teaspoon of sugar and not many sweethearts would find a heart-shape box filled with just granulated sugar appealing, compared to the rich creamy texture of a chocolate truffle.

The reality is this: people like tasty foods, but liking them is not the same as addiction.

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