There’s Only One Sugar
Have you seen The Sugar Association’s educational video, “There’s Only One Sugar?” The video aims to distinguish all-natural sugar from man-made sweeteners and clear up some of the consumer confusion.
The video notes that since the invention of the starch hydrolysis process, more and more ingredients used as sweeteners, fillers and bulking agents are now being made from starch. During this time, high fructose corn syrup (HFCS) has replaced sugar in thousands of products, particularly sodas. In fact, approximately 90 percent of all soft drinks in the U.S. are made with HFCS…NOT sugar.
The video highlights the significant differences between sugar and HFCS, noting that sugar (sucrose) is equal parts fructose and glucose bound together at the molecular level by Mother Nature.
The video concludes by answering the important question: How can consumers know they are getting the real thing – all natural sugar?
The answer? Consumers should check the ingredient list carefully—because there’s only one sugar, and it’s spelled S-U-G-A-R.