All-natural sugar is an important part of a healthy diet and lifestyle. The mission of the Sugar Association is to promote the consumption of sugar through sound scientific principles while maintaining an understanding of the benefits that sugar contributes to the quality of wholesome foods and beverages.
The Sugar Association, founded by members of the U.S. sugar industry, began in 1943 as the Sugar Research Foundation, dedicated to the scientific study of sugar’s role in food and communication of that role to the public. In 1947, the Association assumed its current name. Initially, the Association had two divisions: Sugar Information, Inc. focused on public education and communication; the Sugar Research Foundation developed and supported basic and applied scientific research. The Research Foundation became the World Sugar Research Organisation, Ltd., in 1968. The Sugar Association continues with its mission of educating health professionals, media, government officials and the public about sugar’s goodness.