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Sugarbeet Grower Magazine

With Farm to Table influencer tour, sugar industry works to connect consumers to the farm

November 3, 2021

On Sept. 28-30, 2021, the Sugar Association, together with the American Crystal Sugar Company and the Red River Valley Sugarbeet Growers Association, held their first “Farm to Table” tour for seven social media influencers from across the United States. The main goal of the tour was to demystify where sugar comes from and humanize the […]

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Brown sugar hardened into a brick? Here’s how to soften it up again

October 15, 2021

“Brown sugar is used to make baked goods taste better, adding a boost of flavor as well as textural complexity to meats, vegetables, and other savory dishes. But one challenge of using brown sugar is the ingredient’s tendency to clump or harden in the box before you’re able to use it. Restoring moisture to hardened […]

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Consumers join the fight for complete and accurate labeling of artificial sweeteners in packaged foods

September 24, 2021

“More than 10,000 consumers across the United States have joined the fight for sweeping reform of the government’s labeling regulations covering the use of alternative sweeteners in packaged food by signing an online petition urging the U.S. Food & Drug Administration to require food companies to place clear, complete and accurate information on food labels. […]

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Survey shows more consumers know sugar comes from plants

August 13, 2021

A new survey shows a majority of customers understand that real sugar comes from plants and is natural, according to the Sugar Association, the scientific arm of the U.S. sugar industry. About 80% of respondents agreed that “real sugar” is naturally occurring. The majority of respondents also agreed that sugar plays a role in a […]

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More Consumers Approve of Sugar Than of Artificial Sweeteners

July 29, 2021

New consumer research conducted by Quadrant Strategies for the Sugar Association reveals how consumers feel about real sugar versus artificial sweeteners. Overall, according to a press release, consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined. “The shift in consumer attitudes about sugar over the last three years […]

AG week

Majority of consumers understand sugar comes from plants and can be part of a healthy diet

July 28, 2021

A significant majority of consumers understand real sugar originates from plants and is naturally-occurring, according to the research conducted by Quadrant Strategies for the Sugar Association, the scientific voice of the U.S. sugar industry. New research shows consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined. “The shift in consumer […]

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Find out what it is; where it comes from; and more about this simple, functional ingredient.

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We crave variety, and everything has a place in moderation.

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