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June 30, 2020

“New research conducted by Quadrant Strategies for the Sugar Association shows consumers are confused about the use of sugar substitutes in packaged food and prefer additional labeling disclosures by food manufacturers.

Consumers fail to recognize sugar substitutes as sweetening ingredients in food and beverages 63% of the time, the research showed, and 69% of consumers believe products labeled “reduced sugar” or “no sugar added” are lower-calorie products.

The research showed that 76% of parents think it is important to know if their food contains sugar substitutes and that 73% of parents think it is important to know the amount of sugar substitutes in that food.

Sixty-six percent of consumers in the study said they think it’s important that food manufacturers be required to clearly identify sugar substitutes as sweeteners in ingredient lists.”

Read the full article at: https://www.foodbusinessnews.net/articles/16338-more-sweetener-labeling-wanted-research-shows

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