While table sugar being seen as natural is on the rise, the association with natural is even higher when consumers are asked about sugar, real sugar, beet sugar and cane sugar. These findings affirm that our real sugar messaging efforts are important, yet there is still work to be done connecting sugar to the plants and to the farms. Bringing this research to life, when tested, the simple message “Real sugar is made by sugar cane and sugar beets grown on a farm” not only tells consumers where real sugar comes from but increase confidence for 85 percent of consumers that sugar can be part of a balanced diet.
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February 25, 2026
Courtney Gaine, president and CEO of the Sugar Association, which represents the industry on scientific matters, said at the International Sweetener Colloquium. “It is really easy to regulate sugar. You can get easy wins for sugar,” Gaine said as she others discussed the impact of the MAHA movement. “The narrative is: The government and food […]
February 20, 2026
Courtney Gaine, president and CEO of the Sugar Association, a scientific body which supports the U.S. sugar industry, told the USDA Outlook Forum that the school meal standards taking effect next year might prohibit added sugars in kindergarten meals and significantly restrict them in other grades. That change alone would cut sugar demand by over […]
January 10, 2026
The health secretary’s new dietary guidelines tell parents to cut the added sugar until their kids turn 11. “Misleading rhetoric “declaring war” on and creating unsubstantiated fear about a real ingredient like real sugar will not improve children’s health,” said Courtney Gaine, the association’s president and CEO, in a statement. “Real sugar — which comes […]
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