sugar producer

While table sugar being seen as natural is on the rise, the association with natural is even higher when consumers are asked about sugar, real sugar, beet sugar and cane sugar. These findings affirm that our real sugar messaging efforts are important, yet there is still work to be done connecting sugar to the plants and to the farms. Bringing this research to life, when tested, the simple message “Real sugar is made by sugar cane and sugar beets grown on a farm” not only tells consumers where real sugar comes from but increase confidence for 85 percent of consumers that sugar can be part of a balanced diet.

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In the News

Food Business news

DGAC urged to be guided by realism

October 5, 2023

Brief comments from dozens of organizations were submitted as video presentations or delivered live virtually for the third public meeting of the DGAC held Sept. 12-13. [...]

Groups say realism needed for Dietary Guidelines

October 4, 2023

Pragmatism, rigorous science and affordability are among considerations that should be front and center for the Dietary Guidelines Advisory Committee (DGAC), according to a range of industry and other groups.[...] 

Domino Sugar plant, doubles down on local production

September 25, 2023

Baltimore’s waterfront was once the city’s economic engine, producing canned oysters, spices, umbrellas, garments, hats, ships and steel. One by one all of them shut down or moved except for Domino. The Baltimore plant survived years of demonization when sugar was variously called toxic and a poison, and blamed for obesity, diabetes and heart disease. […]

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