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While table sugar being seen as natural is on the rise, the association with natural is even higher when consumers are asked about sugar, real sugar, beet sugar and cane sugar. These findings affirm that our real sugar messaging efforts are important, yet there is still work to be done connecting sugar to the plants and to the farms. Bringing this research to life, when tested, the simple message “Real sugar is made by sugar cane and sugar beets grown on a farm” not only tells consumers where real sugar comes from but increase confidence for 85 percent of consumers that sugar can be part of a balanced diet.
Read the full article here: https://read.uberflip.com/i/1499565-june-july-2023/19?
January 31, 2025
“Bagels. Pasta. Bread. Freshly baked vanilla cake. Ice cream. All of these are examples of humanity’s best friend and worst nightmare: Sugar. …sugar holds a rather negative reputation… but why? Firstly, What Even Is Sugar? This was the first question I harassed Google (and Google Scholar, his cousin) with. Given the vast amount of sources […]
January 16, 2025
“Referred to as the ‘Nutrition Info box’, the new label proposal would provide accessible, at-a-glance information about saturated fat, sodium and added sugar. That would then be accompanied by the existing Nutrition Facts label elsewhere on the package. Current federal dietary recommendations advise US consumers to limit these three nutrients. These would be rated as […]
January 15, 2025
“FDA’s proposal to mandate front-of-pack nutrition labeling that quantifies and qualifies the percent daily value of saturated fat, sodium and added sugar to help consumers more easily make informed dietary choices triggered frustrated outcry from industry trade groups and accolades from public health advocates. Industry trade groups, including the Consumer Brands Association, the Sugar Association […]
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