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Closing the “sugar information gap” empowers consumers to achieve Real Sugar balance

WASHINGTON, D.C. – Today, the Sugar Association released research findings from a consumer survey demonstrating consumers remain interested in knowing where real sugar comes from and how much of it they can eat.

“This survey confirms a growing trend of consumers are looking for accurate, meaningful information about nutrition, including how much sugar fits into a balanced diet,” Sugar Association President and CEO Courtney Gaine, PhD, RD said. “The past decade has brought a loud and confusing dialogue around sugar, and it is clear consumers are looking for less noise and more practical information and guidance. The narrative out there has had a profound impact on consumers—making it difficult to counter with actual data. For example, USDA data show added sugars consumption is down about 30 percent since 2000. However, when asked, the majority of consumers don’t believe we consume less sugar than we did 20 years ago. This is the challenge we are up against; however, these findings are reassuring that consumers are open and eager to engage in this dialogue and learn more about the facts surrounding sugar.”

Key data points from Quadrant Strategies February 2023 research survey of 1,500 U.S. consumers include:

This research will play a key role in the Sugar Association’s nationwide digital campaign launching later this year designed to increase awareness of how sugar plays a supporting role as part of a balanced diet.

“These findings demonstrate consumers feel more confident in their ability to construct a balanced diet when they know where their food comes from and what the authoritative dietary recommendations are. The Sugar Association is committed to moving as many individuals as possible into a healthy eating pattern. Providing people with the science-based resources they need to make informed decisions is a huge part of our mission, and we’re excited to share more about those efforts this summer,” Gaine said.

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The Sugar Association, founded in 1943, is the scientific voice of the U.S. sugar industry. The association is committed to making a difference by continuously supporting scientific research and sharing its knowledge that there’s more to sugar by increasing consumer understanding of and confidence in the role that sugar plays in a nutritious, balanced and enjoyable diet. The Sugar Association represents nearly 12,000 beet and cane sugar growers, as well as processors and refiners of sugar. The U.S. sugar industry generates 142,000 jobs in 22 states and contributes $20 billion to the economy annually. For more information, visit www.sugar.org, follow us on Twitter and Instagram, and connect with us on Facebook.

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