February 21, 2023
Short of an actual ride-a-long, videos and social media content from growers like Mitch are the best way to give consumers an authentic look into life on the farm, according to Dr. Courtney Gaine, Ph.D., R.D., president and CEO of the Sugar Association.
“It is fantastic to see the next generation of sugar farmers embracing social media. Consumers are already familiar with our product, sugar, but the more we can connect them with the plants, the process and our people, the more confident consumers will be with sugar and with our industry,” Gaine said. “At the Sugar Association we know we are blessed by our greatest asset — our people — and we need more passionate growers like Beet Farmin’ Mitch who are willing to open up their lives to share the story of real sugar with others.”
Read full article here: https://www.agweek.com/news/sugarbeet/beet-farmin-mitch-gives-inside-look-at-sugarbeet-farming-through-youtube
February 25, 2026
Courtney Gaine, president and CEO of the Sugar Association, which represents the industry on scientific matters, said at the International Sweetener Colloquium. “It is really easy to regulate sugar. You can get easy wins for sugar,” Gaine said as she others discussed the impact of the MAHA movement. “The narrative is: The government and food […]
February 20, 2026
Courtney Gaine, president and CEO of the Sugar Association, a scientific body which supports the U.S. sugar industry, told the USDA Outlook Forum that the school meal standards taking effect next year might prohibit added sugars in kindergarten meals and significantly restrict them in other grades. That change alone would cut sugar demand by over […]
January 10, 2026
The health secretary’s new dietary guidelines tell parents to cut the added sugar until their kids turn 11. “Misleading rhetoric “declaring war” on and creating unsubstantiated fear about a real ingredient like real sugar will not improve children’s health,” said Courtney Gaine, the association’s president and CEO, in a statement. “Real sugar — which comes […]
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