February 21, 2023
Short of an actual ride-a-long, videos and social media content from growers like Mitch are the best way to give consumers an authentic look into life on the farm, according to Dr. Courtney Gaine, Ph.D., R.D., president and CEO of the Sugar Association.
“It is fantastic to see the next generation of sugar farmers embracing social media. Consumers are already familiar with our product, sugar, but the more we can connect them with the plants, the process and our people, the more confident consumers will be with sugar and with our industry,” Gaine said. “At the Sugar Association we know we are blessed by our greatest asset — our people — and we need more passionate growers like Beet Farmin’ Mitch who are willing to open up their lives to share the story of real sugar with others.”
Read full article here: https://www.agweek.com/news/sugarbeet/beet-farmin-mitch-gives-inside-look-at-sugarbeet-farming-through-youtube
January 10, 2026
The health secretary’s new dietary guidelines tell parents to cut the added sugar until their kids turn 11. “Misleading rhetoric “declaring war” on and creating unsubstantiated fear about a real ingredient like real sugar will not improve children’s health,” said Courtney Gaine, the association’s president and CEO, in a statement. “Real sugar — which comes […]
December 4, 2025
"Aimee Soller with the Sugar Association was elected president of the Home Baking Association at the advocacy group’s annual meeting and milling industry veterans Robert Harper and Mike Leddige were elected vice presidents for 2026.”
December 2, 2025
“The American Sugarbeet Growers Association will hold its annual meeting Jan. 26-28 in Indian Wells, California. The agenda is full of topics important to the sugar industry and agriculture at large. Among the planned speakers are the following: Dr. Courtney Gaine, Ph.D., president and CEO of The Sugar Association, on “Dynamics in the U.S. Sugar […]
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