AG week

February 21, 2023

Short of an actual ride-a-long, videos and social media content from growers like Mitch are the best way to give consumers an authentic look into life on the farm, according to Dr. Courtney Gaine, Ph.D., R.D., president and CEO of the Sugar Association.

“It is fantastic to see the next generation of sugar farmers embracing social media. Consumers are already familiar with our product, sugar, but the more we can connect them with the plants, the process and our people, the more confident consumers will be with sugar and with our industry,” Gaine said. “At the Sugar Association we know we are blessed by our greatest asset — our people — and we need more passionate growers like Beet Farmin’ Mitch who are willing to open up their lives to share the story of real sugar with others.”

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