AG week

A significant majority of consumers understand real sugar originates from plants and is naturally-occurring, according to the research conducted by Quadrant Strategies for the Sugar Association, the scientific voice of the U.S. sugar industry. New research shows consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined.

“The shift in consumer attitudes about sugar over the last three years shows consumers have a much deeper and clearer understanding of sugar’s plant origin, as well as its role in a balanced diet,” said Dr. Courtney Gaine, president and CEO of the Sugar Association. “That is good news and progress for facts, nutrition science and common sense over a lot of the misinformation around sugar we have seen in recent years.”

Read the full article at: https://www.agweek.com/sugarbeet/7131545-Majority-of-consumers-understand-sugar-comes-from-plants-and-can-be-part-of-a-healthy-diet

In the News

Capital press logo

Survey shows more consumers know sugar comes from plants

August 13, 2021

A new survey shows a majority of customers understand that real sugar comes from plants and is natural, according to the Sugar Association, the scientific arm of the U.S. sugar industry. About 80% of respondents agreed that “real sugar” is naturally occurring. The majority of respondents also agreed that sugar plays a role in a […]

Wholefoods Magazine logo

More Consumers Approve of Sugar Than of Artificial Sweeteners

July 29, 2021

New consumer research conducted by Quadrant Strategies for the Sugar Association reveals how consumers feel about real sugar versus artificial sweeteners. Overall, according to a press release, consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined. “The shift in consumer attitudes about sugar over the last three years […]

Food-Dive-Logo

Fruit drink labeling is confusing to many parents, study finds

April 8, 2021

Most parents of young children cannot identify key ingredients in children's drinks after reviewing the packaging, Nutrition Facts and the ingredients list, according to research emailed to Food Dive from the Rudd Center for Food Policy and Obesity at the University of Connecticut and the School of Global Public Health at New York University.

More Articles

Stay in Touch

Sign Up