AG week

A significant majority of consumers understand real sugar originates from plants and is naturally-occurring, according to the research conducted by Quadrant Strategies for the Sugar Association, the scientific voice of the U.S. sugar industry. New research shows consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined.

“The shift in consumer attitudes about sugar over the last three years shows consumers have a much deeper and clearer understanding of sugar’s plant origin, as well as its role in a balanced diet,” said Dr. Courtney Gaine, president and CEO of the Sugar Association. “That is good news and progress for facts, nutrition science and common sense over a lot of the misinformation around sugar we have seen in recent years.”

Read the full article at: https://www.agweek.com/sugarbeet/7131545-Majority-of-consumers-understand-sugar-comes-from-plants-and-can-be-part-of-a-healthy-diet

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