While table sugar being seen as natural is on the rise, the association with natural is even higher when consumers are asked about sugar, real sugar, beet sugar and cane sugar. These findings affirm that our real sugar messaging efforts are important, yet there is still work to be done connecting sugar to the plants and to the farms. Bringing this research to life, when tested, the simple message “Real sugar is made by sugar cane and sugar beets grown on a farm” not only tells consumers where real sugar comes from but increase confidence for 85 percent of consumers that sugar can be part of a balanced diet.
Read the full article here: https://read.uberflip.com/i/1499565-june-july-2023/19?
October 29, 2025
“Food and agriculture groups say the Trump administration’s attempt to define “ultraprocessed” foods and reduce their consumption isn’t justified by the science and could sweep up healthful foods like yogurt and whole grain foods. In formal comments filed with the Food and Drug Administration (FDA), the groups note there’s a lack of scientific consensus on […]
October 15, 2025
“The Sugar Association is recognizing National Real Sugar Day (October 15) by spotlighting the origins and functions of real sugar in food production. Established in 2022, the annual observance highlights the agricultural roots of sugar cane and sugar beets grown across the U.S., and the ingredient’s role in supporting local economies and food manufacturing. “We […]
August 11, 2025
“International Confectionery magazine is proud to announce that Courtney Gaine, Ph.D., R.D., President and CEO of the Sugar Association (Washington, D.C.), has been appointed as a judge for the International Confectionery Awards, one of the industry’s most respected celebrations of excellence and innovation in confectionery. Dr. Gaine has led the Sugar Association since January 2016, […]
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