While table sugar being seen as natural is on the rise, the association with natural is even higher when consumers are asked about sugar, real sugar, beet sugar and cane sugar. These findings affirm that our real sugar messaging efforts are important, yet there is still work to be done connecting sugar to the plants and to the farms. Bringing this research to life, when tested, the simple message “Real sugar is made by sugar cane and sugar beets grown on a farm” not only tells consumers where real sugar comes from but increase confidence for 85 percent of consumers that sugar can be part of a balanced diet.
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January 10, 2026
The health secretary’s new dietary guidelines tell parents to cut the added sugar until their kids turn 11. “Misleading rhetoric “declaring war” on and creating unsubstantiated fear about a real ingredient like real sugar will not improve children’s health,” said Courtney Gaine, the association’s president and CEO, in a statement. “Real sugar — which comes […]
December 4, 2025
"Aimee Soller with the Sugar Association was elected president of the Home Baking Association at the advocacy group’s annual meeting and milling industry veterans Robert Harper and Mike Leddige were elected vice presidents for 2026.”
December 2, 2025
“The American Sugarbeet Growers Association will hold its annual meeting Jan. 26-28 in Indian Wells, California. The agenda is full of topics important to the sugar industry and agriculture at large. Among the planned speakers are the following: Dr. Courtney Gaine, Ph.D., president and CEO of The Sugar Association, on “Dynamics in the U.S. Sugar […]
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