Sugarbeet industry celebrates first National Real Sugar Day

There is no doubt that autumn is one of the most exciting times of the year for the world of sugar. The sugarbeet and sugarcane harvests start, Halloween is around the corner, and Thanksgiving and Christmas aren’t far away. This month, there is a new day to celebrate — the first ever National Real Sugar Day.

There is a lot of opportunity for the American sugar industry to increase awareness around what real sugar is, according to Sugar Association President and CEO Courtney Gaine.

“As the gold standard for sweetness, real sugar has helped us celebrate life’s sweet memories generation after generation. We feel it’s now time we celebrate sugar and its story — of the plants, the people, the process and, of course, the product,” said Gaine. “Real sugar has always been a favorite ingredient, but it is so much more than that. Real sugar, which comes from sugarbeets and sugar cane plants, provides many functions beyond sweetness. We hope National Real Sugar Day will spotlight real sugar’s natural origins and bring greater awareness to the many roles sugar plays in the food supply.”

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