“A wider range of packaged foods, including canned fish, canned beans and some plant-based dairy, could qualify for reimbursement under the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) following an update by the US Department of Agriculture’s Food and Nutrition Service (FNS), announced this week.
Sugar Association argues that added sugar limit may prevent access to nutrient-dense foods, incentivize low- and no-calorie sweeteners. The trade association commended the agency’s recommendations for a nutritionally balanced and flexible program, however, argue that the limitation of added sugars (10% of total calories) on individual products could limit access to nutrient-dense foods, and potentially incentivize the use of low- and no-calorie sweeteners.
“Added sugar limits on individual foods … contradict scientific evidence showing that grains and flavored dairy sweetened with sugar are not associated with adiposity and, in fact, are associated with improved nutrient adequacy,” Courtney Gaine, president and CEO, Sugar Association shared in a recent statement.
The Sugar Association, along with the World Health Organization and the American Academy of Pediatrics, argue a reliance on artificial sweeteners could pose health concerns particularly among children, citing a 300% growth in five years of reformulations in low- and no-calorie sweeteners. “Going forward, the US Department of Agriculture should ensure adequate intake of nutrient dense foods and limit the use of low- and no-calorie sweeteners, which are likely to be further incentivized by this rule,” Gaine added.”
Read the full article here: https://www.foodnavigator-usa.com/Article/2024/04/10/USDA-finalizes-modern-WIC-program-secures-additional-1bn-in-funding

March 22, 2026
"The Feeding the Economy report affirms the vital role food and agriculture play in our nation’s economic resilience and food security. Commercial bakers have long been proud partners to American agriculture, sourcing 85 percent of their core ingredients from domestic farmers....Sponsoring organizations from the food and agriculture industries, who helped make the 2026 study possible, provided commentary on this year’s findings. The full list of sponsoring organizations includes: ...The Sugar Association"

March 10, 2026
"Courtney Gaine, president and CEO of the Sugar Association, a scientific body that supports the U.S. sugar industry, told the USDA Outlook Forum that the school meal standards taking effect next year might prohibit added sugars in kindergarten meals and could significantly restrict them in other grades. That change alone would cut sugar demand by over 130,000 short tons. The industry faces additional pressure from rising GLP-1 weight-loss drug usage, which jumped from 12% in May 2024 to 18% in November 2025, though Gaine cautioned it remains "premature to assess the impact."

March 3, 2026
"Gaine added, "There is no data to support all this." She said the focus on added sugar is often politically motivated, but food groups have not pushed back on the MAHA pressure. There is a lot of fear of retaliation, and for good reason they have not wanted to push back publicly," Gaine said. "I think it’s going to demand a coordinated, really coordinated, pushing back. Any effort up (until) now has been to go along to get along, and I don’t know if that’s going to work."
© 2026 The Sugar Association, Inc. All rights reserved.
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