April 14, 2020
Together with toilet paper, dried beans and sliced bread, family flour has seen an extraordinary spike of sales since the beginning of March…According to the Home Baking Association, the seeds of this surge of family flour demand were evident before the coronavirus outbreak. Research conducted in October 2019 by Mintel for the HBA indicated interest in home baking from millennials…The group’s current president, Courtney Gaine, who also is president of The Sugar Association, said exchanges about baking and recipe sharing on social media have more than doubled in recent weeks and surged 600% over the holiday weekend.
“We’re seeing an uptick in desire to learn as well as resourcefulness,” she said. “Traffic to our ‘Types of Sugar’ page has increased and searches for how to make your own powdered and brown sugar have tripled over the past month.”
Read the full article at: https://www.foodbusinessnews.net/articles/15818-consumers-seen-upping-their-home-baking-game

February 25, 2026
Courtney Gaine, president and CEO of the Sugar Association, which represents the industry on scientific matters, said at the International Sweetener Colloquium. “It is really easy to regulate sugar. You can get easy wins for sugar,” Gaine said as she others discussed the impact of the MAHA movement. “The narrative is: The government and food […]

February 20, 2026
Courtney Gaine, president and CEO of the Sugar Association, a scientific body which supports the U.S. sugar industry, told the USDA Outlook Forum that the school meal standards taking effect next year might prohibit added sugars in kindergarten meals and significantly restrict them in other grades. That change alone would cut sugar demand by over […]

January 10, 2026
The health secretary’s new dietary guidelines tell parents to cut the added sugar until their kids turn 11. “Misleading rhetoric “declaring war” on and creating unsubstantiated fear about a real ingredient like real sugar will not improve children’s health,” said Courtney Gaine, the association’s president and CEO, in a statement. “Real sugar — which comes […]
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