“The World Health Organization (WHO) has released a proposed guidance , advising consumers not to use non-sugar sweeteners as means to reduce sugar intake.
While the guidance is still under consideration and the WHO is now collecting comments from stakeholders, the document has already caused a stir in the food and beverage industry, pitting proponents of sweeteners against their critics.”
Courtney Gaine, PhD, RD, President and CEO of the Sugar Association, was quoted in the article, ““[W}hile added sugars consumption has declined by 30% since 2000, the number of products that contain at least one non-nutritive sweetener has increased by 300% in the last five years alone.”
Still, the Sugar Association has raised concerns similar to those in the WHO report about the increased prominence and consumption of non-sugar sweeteners. The industry group has been pushing for changes in FDA labeling for sweeteners , which the Sugar Association says is “archaic, outdated, and keeps consumers in the dark about these ingredients.”
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February 25, 2026
Courtney Gaine, president and CEO of the Sugar Association, which represents the industry on scientific matters, said at the International Sweetener Colloquium. “It is really easy to regulate sugar. You can get easy wins for sugar,” Gaine said as she others discussed the impact of the MAHA movement. “The narrative is: The government and food […]

February 20, 2026
Courtney Gaine, president and CEO of the Sugar Association, a scientific body which supports the U.S. sugar industry, told the USDA Outlook Forum that the school meal standards taking effect next year might prohibit added sugars in kindergarten meals and significantly restrict them in other grades. That change alone would cut sugar demand by over […]

January 10, 2026
The health secretary’s new dietary guidelines tell parents to cut the added sugar until their kids turn 11. “Misleading rhetoric “declaring war” on and creating unsubstantiated fear about a real ingredient like real sugar will not improve children’s health,” said Courtney Gaine, the association’s president and CEO, in a statement. “Real sugar — which comes […]
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