With Farm to Table influencer tour, sugar industry works to connect consumers to the farm

On Sept. 28-30, 2021, the Sugar Association, together with the American Crystal Sugar Company and the Red River Valley Sugarbeet Growers Association, held their first “Farm to Table” tour for seven social media influencers from across the United States.

The main goal of the tour was to demystify where sugar comes from and humanize the sugar industry to these influential experts, according to Dr. Courtney Gaine, the president and CEO of the Sugar Association.

“We know that consumers want to know where their food comes from, yet we’ve learned through research that only a third of consumers know that sugar comes from plants,” Gaine said. “We wanted to give social media influencers in the categories of lifestyle, wellness and diet the opportunity to meet some of the passionate, hardworking farm families of the American sugarbeet industry.

Read the full article at: https://www.agweek.com/sugarbeet/7273379-With-Farm-to-Table-influencer-tour-sugar-industry-works-to-connect-consumers-to-the-farm