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On Sept. 28-30, 2021, the Sugar Association, together with the American Crystal Sugar Company and the Red River Valley Sugarbeet Growers Association, held their first “Farm to Table” tour for seven social media influencers from across the United States.
The main goal of the tour was to demystify where sugar comes from and humanize the sugar industry to these influential experts, according to Dr. Courtney Gaine, the president and CEO of the Sugar Association.
“We know that consumers want to know where their food comes from, yet we’ve learned through research that only a third of consumers know that sugar comes from plants,” Gaine said. “We wanted to give social media influencers in the categories of lifestyle, wellness and diet the opportunity to meet some of the passionate, hardworking farm families of the American sugarbeet industry.
Read the full article at: https://www.agweek.com/sugarbeet/7273379-With-Farm-to-Table-influencer-tour-sugar-industry-works-to-connect-consumers-to-the-farm
October 26, 2022
You probably have both white and brown sugar in your pantry right now, but unless your recipe specifies, how do you know which one to use? The two types of sugar look different, but we wanted to know if that’s the only factor that sets them apart. To learn more, we spoke with Courtney Gaine, President, and CEO of The Sugar Association, about the difference between white and brown sugar.
October 13, 2022
There is no doubt that autumn is one of the most exciting times of the year for the world of sugar. The sugarbeet and sugarcane harvests start, Halloween is around the corner, and Thanksgiving and Christmas aren’t far away. This month, there is a new day to celebrate — the first ever National Real Sugar […]
October 12, 2022
The sugar industry will come together to mark the first annual National Real Sugar Day on Oct. 14 as a day to celebrate real sugar with the people who bring it from farm to table, and those individuals who enjoy it as part of a balanced diet. “As the gold standard for sweetness, real sugar […]
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