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June 12, 2019
WASHINGTON, D.C. – The Sugar Association is marking more than 75 years as the scientific voice of the United States sugar industry. Founded by beet and cane sugar growers and refiners during World War II in 1943, the group was dedicated to the scientific study of sugar’s role in food and the communication of that role to the public during a period of war-time sugar rationing. The organization’s original mission to convey the role of sugar as a food staple to the public using accurate information could not be more relevant now.
Today, the Sugar Association continues to seek to make a difference by sharing our knowledge of sugar to increase consumer understanding and confidence in the role that sugar plays in a nutritious, balanced and enjoyable diet. The Sugar Association represents 140,000 sugar beet and cane growers, processors and refiners in 22 states. Real sugar from sugar beets and sugar cane plants is grown on 2 million acres across the U.S. Our latest video invites the public to understand the people and the processes that bring sugar from the farms to our tables.
As we close out our 75th anniversary year, never has it been more important than it is today to connect consumers to sugar – particularly sharing information on where sugar comes from and how much fits into a healthy diet. Only about a third of consumers are aware that sugar comes from plants. This is certainly of concern to the sugar industry and for agriculture in general. We hope to move the needle on consumer understanding of sugar by sharing accurate information and scientific data, and answering questions that consumers may have in a transparent and responsible manner.
We invite you to learn more about the people who make up this remarkable industry and why there is more to sugar than you may realize. You can also visit Sugar.org and follow us on Facebook, Twitter and Instagram at @MoreToSugar.
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The Sugar Association, founded in 1943, is the scientific voice of the U.S. sugar industry. The association is committed to making a difference by continuously supporting scientific research and sharing its knowledge that there’s more to sugar by increasing consumer understanding of and confidence in the role that sugar plays in a nutritious, balanced and enjoyable diet. The Sugar Association represents nearly 12,000 beet and cane sugar growers, as well as processors and refiners of sugar. The U.S. sugar industry generates 142,000 jobs in 22 states and contributes $20 billion to the economy annually. For more information, visit www.sugar.org, follow us on Twitter and Instagram, and connect with us on Facebook.
June 13, 2024
June 13, 2024 (Washington, DC) – To support Americans in understanding and achieving the Dietary Guidelines for Americans’ recommendation for limiting added sugars to no more than 10% of total calories, the Sugar Association is expanding its nation-wide consumer education campaign, alongside resources for registered dietitians, with the theme “Life is sweet, keep it balanced.” […]
April 24, 2024
April 24, 2024 (Washington, DC) – While welcoming the alignment of school meals with the Dietary Guidelines for Americans (DGA) and supporting the aim to limit added sugars to 10% of each week’s menu, the Sugar Association today (Wednesday) cautioned that imposing added sugars limits on individual products could limit access to nutrient-dense foods that […]
April 9, 2024
April 9, 2024 (Washington, DC) – While welcoming the dietary balance and flexibility reflected in the new Special Supplemental Nutrition Program for Women, Infants and Children (WIC) rule announced today (Tuesday), the Sugar Association cautioned that added sugars limited on individual products could limit access to nutrient-dense foods that are associated with better overall diet […]
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