ASGA Annual Meeting – Finding the Sun in the Storm Clouds

“Courtney Gaine reminded the ASGA [American Sugarbeet Grower Association] attendees what the purpose of the Sugar Association is. “We are the scientific arm of the U.S. industry. Our mission is to really instill confidence in the role sugar plays in a balanced diet.

With that she shared events surrounding sugar this past year and what 2025 might look like for the industry, again pointing out there are still many unknowns with the new Administration and how it might handle some processes already in the works.

After touching on the topics of Ultra Processed Foods (UPF) and the Make America Healthy Again (MAHA) movement, Gaine turned to what the future might hold as the Sugar Association continue to work on these and other issues.

She said, “So despite all these policy challenges and all the tweets, staying true to what we know, which is people want to know where sugar comes from and how much they can eat, is going to be even more important because this world we’re in is filled with so many sensational headlines.””

Read the full article here: https://issuu.com/hpmags/docs/sugar_producer_march_2025/14