Food-Dive-Logo

July 2, 2020

“As consumers have turned away from sugar, more manufacturers have sought out alternative sweeteners that provide the flavoring to their products, but eschew the sugar label.

The desire to make this switch was recently accelerated with the FDA’s revamped Nutrition Facts label, which explicitly notes the number of grams of sugar in a product. It then breaks out how much of that sugar has been added as an additional sweetener.

Since many alternative sweeteners don’t fit the definition of sugars, their presence was left off the label even though their chemical names are still included on the ingredient list. According to the report from the Sugar Association, the number of products that contain at least one non-nutritive sweetener has tripled in the last four years.

However, if consumers are unfamiliar with names like erythritol, rebaudioside A or maltitol, it can be difficult to discern whether a product is sweetened with an alternative, and if so, which one is being used. This lack of transparency is something the Sugar Association report found consumers would like to clear up. Data show that 58% of those surveyed would prefer to have ingredients clearly labeled with simple equivalents next to chemical names. And of the 1,002 people surveyed, they all stated it was “extremely important” or “pretty important” to know how their food was sweetened.”

Read the full article at: https://www.fooddive.com/news/consumers-want-more-labeling-requirements-for-sweeteners-research-shows/580780/

In the News

AG week

Sugarbeet industry celebrates first National Real Sugar Day

October 13, 2022

There is no doubt that autumn is one of the most exciting times of the year for the world of sugar. The sugarbeet and sugarcane harvests start, Halloween is around the corner, and Thanksgiving and Christmas aren’t far away. This month, there is a new day to celebrate — the first ever National Real Sugar […]

IHS Markit

Ahead of White House conference, Sugar Association pushes FDA for stricter labeling on sweeteners

September 23, 2022

The Sugar Association is stepping up pressure on FDA to respond to its 2020 petition requesting more transparent labeling for sweeteners in food. “The FDA’s rules for alternative sweetener labeling are antiquated and mislead consumers about what is really happening in the food supply. Further agency delay on this important issue will make the problem worse,” said […]

Front-of-pack food labeling gets focus ahead of White House conference

September 21, 2022

The idea of requiring nutrition labels on the front of food packages to disclose sugar and fat content is getting increased attention ahead of the first White House conference in more than half a century on hunger and nutrition policy. An official task force report informing the conference has included front-of-package nutrition labels in its recommended policy actions. […]

More Articles

Stay in Touch

Sign Up