Food-Dive-Logo

July 2, 2020

“As consumers have turned away from sugar, more manufacturers have sought out alternative sweeteners that provide the flavoring to their products, but eschew the sugar label.

The desire to make this switch was recently accelerated with the FDA’s revamped Nutrition Facts label, which explicitly notes the number of grams of sugar in a product. It then breaks out how much of that sugar has been added as an additional sweetener.

Since many alternative sweeteners don’t fit the definition of sugars, their presence was left off the label even though their chemical names are still included on the ingredient list. According to the report from the Sugar Association, the number of products that contain at least one non-nutritive sweetener has tripled in the last four years.

However, if consumers are unfamiliar with names like erythritol, rebaudioside A or maltitol, it can be difficult to discern whether a product is sweetened with an alternative, and if so, which one is being used. This lack of transparency is something the Sugar Association report found consumers would like to clear up. Data show that 58% of those surveyed would prefer to have ingredients clearly labeled with simple equivalents next to chemical names. And of the 1,002 people surveyed, they all stated it was “extremely important” or “pretty important” to know how their food was sweetened.”

Read the full article at: https://www.fooddive.com/news/consumers-want-more-labeling-requirements-for-sweeteners-research-shows/580780/

In the News

Food-Dive-Logo

Fruit drink labeling is confusing to many parents, study finds

April 8, 2021

Most parents of young children cannot identify key ingredients in children's drinks after reviewing the packaging, Nutrition Facts and the ingredients list, according to research emailed to Food Dive from the Rudd Center for Food Policy and Obesity at the University of Connecticut and the School of Global Public Health at New York University.

Sugar logo

Reaching Educators with Real Facts: Educating future generation about sugar

April 5, 2021

April 5, 2021 “For the 27,000 Family and Consumer Science teachers across the U.S., the topic of sugar frequently comes up in class. Formerly known as home economics, family and consumer science class is a prime opportunity to educate the next generation of consumers about real sugar and the role it plays in a nutritious, […]

NCL logo

National Consumers League releases its top 10 food and nutrition policy priorities for 2021

March 23, 2021

March 23, 2021 “NCL is supporting a Citizen’s Petition to FDA to ensure transparent labeling of novel sweeteners and has joined with other consumer groups in urging FDA to stop misleading claims, such as “No Added Sugars,” “Zero Sugar,” and “Reduced Sugars,” that imply a new product is healthier than the original without disclosing that […]

More Articles

Stay in Touch

Sign Up