Food-Dive-Logo

April 8, 2021

“Most parents of young children cannot identify key ingredients in children’s drinks after reviewing the packaging, Nutrition Facts and the ingredients list, according to research emailed to Food Dive from the Rudd Center for Food Policy and Obesity at the University of Connecticut and the School of Global Public Health at New York University. This includes the presence of added sugars, no- and low-calorie sweeteners and the percentage of juice. In the research, nearly seven in 10 parents were confident or very confident they could identify added sugars. When looking at only the front of packages, 84% were able to correctly identify these products. According to the Rudd Center research, less than half of parents felt they could identify diet sweeteners. This category includes sucralose and acesulfame K — names that could be foreign to many consumers who are reading an ingredient list.

According to 2020 research from the Sugar Association, 63% of consumers were unable to identify sugar substitutes as the sweetening ingredient in foods. And two-thirds felt that food companies should be required to clearly identify sugar substitutes as “sweeteners” in ingredient lists.”

Read the full article at: https://www.fooddive.com/news/fruit-drink-labeling-is-confusing-to-many-parents-study-finds/598016/

In the News

Sugar logo

Reaching Educators with Real Facts: Educating future generation about sugar

April 5, 2021

April 5, 2021 “For the 27,000 Family and Consumer Science teachers across the U.S., the topic of sugar frequently comes up in class. Formerly known as home economics, family and consumer science class is a prime opportunity to educate the next generation of consumers about real sugar and the role it plays in a nutritious, […]

NCL logo

National Consumers League releases its top 10 food and nutrition policy priorities for 2021

March 23, 2021

March 23, 2021 “NCL is supporting a Citizen’s Petition to FDA to ensure transparent labeling of novel sweeteners and has joined with other consumer groups in urging FDA to stop misleading claims, such as “No Added Sugars,” “Zero Sugar,” and “Reduced Sugars,” that imply a new product is healthier than the original without disclosing that […]

Sugarbeet Grower Magazine

From Sweets to Sweat: Sugarbeet industry members find love for endurance sports

March 17, 2021

March 17, 2021 “Endurance athletes in the American sugarbeet industry have always understood the value of sugar and the important role in plays in getting them over the finish line.” Laura Rutherford, sugarbeet farmer and endurance runner, talked to six of these athletes, including Andy Fiske, VP of Finance and Operations at the Sugar Association, […]

More Articles

Stay in Touch

Sign Up