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“In 2018, less than a third (only 29 percent!) of consumers viewed “table sugar” as naturally occurring. However, fast-forward to 2021, and this number has nearly doubled, with more than half (54 percent) of consumers believing “table sugar’ to be naturally occurring, suggesting people are more familiar with sugar’s origin. And when asked about real sugar, beet sugar and cane sugar, the numbers get even larger, with 80, 69 and 85 percent of consumers, respectively, connect these terns to their natural origins.”

Read the full article here: http://read.uberflip.com/i/1395797-august-september-2021/19?

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Sugarbeet Grower Magazine

With Farm to Table influencer tour, sugar industry works to connect consumers to the farm

November 3, 2021

On Sept. 28-30, 2021, the Sugar Association, together with the American Crystal Sugar Company and the Red River Valley Sugarbeet Growers Association, held their first “Farm to Table” tour for seven social media influencers from across the United States. The main goal of the tour was to demystify where sugar comes from and humanize the […]

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No One-Trick Pony; Sugar: an ingredient of many talents

November 1, 2021

“Often we are led to believe that sugar is hiding in many of the foods we eat. It’s not hiding; however, it may be added to foods for reasons consumers may have not expected, and it is certainly waiting for the recognition it deserves for the many supports roles it plays.” Read the full article […]

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Brown sugar hardened into a brick? Here’s how to soften it up again

October 15, 2021

“Brown sugar is used to make baked goods taste better, adding a boost of flavor as well as textural complexity to meats, vegetables, and other savory dishes. But one challenge of using brown sugar is the ingredient’s tendency to clump or harden in the box before you’re able to use it. Restoring moisture to hardened […]

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