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New consumer research conducted by Quadrant Strategies for the Sugar Association reveals how consumers feel about real sugar versus artificial sweeteners.

Overall, according to a press release, consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined.

“The shift in consumer attitudes about sugar over the last three years shows consumers have a much deeper and clearer understanding of sugar’s plant origin, as well as its role in a balanced diet,” said Dr. Courtney Gaine, Ph.D., R.D., President and CEO of the Sugar Association, in the press release. “That is good news and progress for facts, nutrition science and common sense over a lot of the misinformation around sugar we have seen in recent years.”

Read the full article at: https://wholefoodsmagazine.com/grocery/news-grocery/more-consumers-approve-of-sugar-than-of-artificial-sweeteners/

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