New consumer research conducted by Quadrant Strategies for the Sugar Association reveals how consumers feel about real sugar versus artificial sweeteners.
Overall, according to a press release, consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined.
“The shift in consumer attitudes about sugar over the last three years shows consumers have a much deeper and clearer understanding of sugar’s plant origin, as well as its role in a balanced diet,” said Dr. Courtney Gaine, Ph.D., R.D., President and CEO of the Sugar Association, in the press release. “That is good news and progress for facts, nutrition science and common sense over a lot of the misinformation around sugar we have seen in recent years.”
Read the full article at: https://wholefoodsmagazine.com/grocery/news-grocery/more-consumers-approve-of-sugar-than-of-artificial-sweeteners/
April 7, 2026
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March 22, 2026
"The Feeding the Economy report affirms the vital role food and agriculture play in our nation’s economic resilience and food security. Commercial bakers have long been proud partners to American agriculture, sourcing 85 percent of their core ingredients from domestic farmers....Sponsoring organizations from the food and agriculture industries, who helped make the 2026 study possible, provided commentary on this year’s findings. The full list of sponsoring organizations includes: ...The Sugar Association"
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