October 15 is National Real Sugar Day and we celebrate the people who harvest sugar crops and learn about it’s origins. We also learn how to balance a healthy diet, while enjoying enjoy food made with real sugar.

#NationalRealSugarDay

Today, we dedicate the entire day to celebrating the gold standard of sweetness on National Real Sugar Day. In a March 2021 survey, 1,500 U.S. consumers were asked to name any ingredients that makes food or beverages more enjoyable to eat or drink. Of course, sugar came in as the number one ingredient. Not only does real sugar provide our food with amazing flavor, aroma, color, and texture, it is also available to anyone who wants to make their life a little sweeter.

Read full press release.

In the News

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Food industry expects MAHA campaign without scientific standards

February 25, 2026

Courtney Gaine, president and CEO of the Sugar Association, which represents the industry on scientific matters, said at the International Sweetener Colloquium. “It is really easy to regulate sugar. You can get easy wins for sugar,” Gaine said as she others discussed the impact of the MAHA movement. “The narrative is: The government and food […]

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US sugar industry weighs impact from new dietary guidelines regulation

February 20, 2026

Courtney Gaine, president and CEO of the Sugar Association, a scientific body which supports the U.S. sugar industry, told the USDA Outlook Forum that the school meal standards taking effect next year might prohibit added sugars in kindergarten meals and significantly restrict them in other grades. That change alone would cut sugar demand by over […]

Parents on RFK Jr.’s advice on sweets: ‘Completely unrealistic’

January 10, 2026

The health secretary’s new dietary guidelines tell parents to cut the added sugar until their kids turn 11. “Misleading rhetoric “declaring war” on and creating unsubstantiated fear about a real ingredient like real sugar will not improve children’s health,” said Courtney Gaine, the association’s president and CEO, in a statement. “Real sugar — which comes […]

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