October 15 is National Real Sugar Day and we celebrate the people who harvest sugar crops and learn about it’s origins. We also learn how to balance a healthy diet, while enjoying enjoy food made with real sugar.

#NationalRealSugarDay

Today, we dedicate the entire day to celebrating the gold standard of sweetness on National Real Sugar Day. In a March 2021 survey, 1,500 U.S. consumers were asked to name any ingredients that makes food or beverages more enjoyable to eat or drink. Of course, sugar came in as the number one ingredient. Not only does real sugar provide our food with amazing flavor, aroma, color, and texture, it is also available to anyone who wants to make their life a little sweeter.

Read full press release.

In the News

Parents on RFK Jr.’s advice on sweets: ‘Completely unrealistic’

January 10, 2026

The health secretary’s new dietary guidelines tell parents to cut the added sugar until their kids turn 11. “Misleading rhetoric “declaring war” on and creating unsubstantiated fear about a real ingredient like real sugar will not improve children’s health,” said Courtney Gaine, the association’s president and CEO, in a statement. “Real sugar — which comes […]

Baking Business logo

Soller with Sugar Association elected HBA president

December 4, 2025

 "Aimee Soller with the Sugar Association was elected president of the Home Baking Association at the advocacy group’s annual meeting and milling industry veterans Robert Harper and Mike Leddige were elected vice presidents for 2026.”

AG week logo

American Sugarbeet Growers Association annual meeting scheduled for Jan 26-28

December 2, 2025

“The American Sugarbeet Growers Association will hold its annual meeting Jan. 26-28 in Indian Wells, California. The agenda is full of topics important to the sugar industry and agriculture at large. Among the planned speakers are the following: Dr. Courtney Gaine, Ph.D., president and CEO of The Sugar Association, on “Dynamics in the U.S. Sugar […]

More Articles

Stay in Touch

Sign Up