New research show consumers are looking for facts on real sugar

June 30, 2023

The Sugar Association recently released findings from a consumer survey demonstrating consumers remain interested in knowing where real sugar comes from and how much of it they can eat.

“This survey confirms a growing trend of consumers are looking for accurate, meaningful information about nutrition, including how much sugar fits into a balanced diet,” Sugar Association President and CEO Courtney Gaine, PhD, RD said. “The past decade has brought a loud and confusing dialogue around sugar, and it is clear consumers are looking for less noise and more practical information and guidance. The narrative that is out there has had a profound impact on consumers — making it difficult to counter with actual data. For example, USDA data show added sugars consumption is down about 30 percent since 2000. However, when asked, the majority of consumers don’t believe we consume less sugar than we did 20 years ago. This is the challenge we are up against; however, these findings are reassuring that consumers are open and eager to engage in this dialogue and learn more about the facts surrounding sugar.”

Read the full article here: https://www.thefencepost.com/news/new-research-shows-consumers-are-looking-for-facts-on-real-sugar/