A new survey shows a majority of customers understand that real sugar comes from plants and is natural, according to the Sugar Association, the scientific arm of the U.S. sugar industry. About 80% of respondents agreed that “real sugar” is naturally occurring. The majority of respondents also agreed that sugar plays a role in a balanced diet. “”The results of this research tell a very different story from what people see and read about sugar in the context of books, fad diets, social media and news headlines,” said Courtney Gaine, president and CEO of the association. “Consumers like real sugar, and while many seek to monitor their intakes, they know that they can still enjoy it as part of many foods and see it as part of a healthy diet.”
Read the full article at: https://www.capitalpress.com/ag_sectors/research/survey-shows-more-customers-know-sugar-comes-from-plants/article_f0b01db2-fafb-11eb-a222-a75ea0264f1b.html
January 10, 2026
The health secretary’s new dietary guidelines tell parents to cut the added sugar until their kids turn 11. “Misleading rhetoric “declaring war” on and creating unsubstantiated fear about a real ingredient like real sugar will not improve children’s health,” said Courtney Gaine, the association’s president and CEO, in a statement. “Real sugar — which comes […]
December 4, 2025
"Aimee Soller with the Sugar Association was elected president of the Home Baking Association at the advocacy group’s annual meeting and milling industry veterans Robert Harper and Mike Leddige were elected vice presidents for 2026.”
December 2, 2025
“The American Sugarbeet Growers Association will hold its annual meeting Jan. 26-28 in Indian Wells, California. The agenda is full of topics important to the sugar industry and agriculture at large. Among the planned speakers are the following: Dr. Courtney Gaine, Ph.D., president and CEO of The Sugar Association, on “Dynamics in the U.S. Sugar […]
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