Capital press logo

A new survey shows a majority of customers understand that real sugar comes from plants and is natural, according to the Sugar Association, the scientific arm of the U.S. sugar industry. About 80% of respondents agreed that “real sugar” is naturally occurring. The majority of respondents also agreed that sugar plays a role in a balanced diet. “”The results of this research tell a very different story from what people see and read about sugar in the context of books, fad diets, social media and news headlines,” said Courtney Gaine, president and CEO of the association. “Consumers like real sugar, and while many seek to monitor their intakes, they know that they can still enjoy it as part of many foods and see it as part of a healthy diet.”

Read the full article at: https://www.capitalpress.com/ag_sectors/research/survey-shows-more-customers-know-sugar-comes-from-plants/article_f0b01db2-fafb-11eb-a222-a75ea0264f1b.html

In the News

Agri Pulse

Industry groups fighting RFK Jr.’s attempt to define ultraprocessed foods

October 29, 2025

“Food and agriculture groups say the Trump administration’s attempt to define “ultraprocessed” foods and reduce their consumption isn’t justified by the science and could sweep up healthful foods like yogurt and whole grain foods. In formal comments filed with the Food and Drug Administration (FDA), the groups note there’s a lack of scientific consensus on […]

Snack Food and Wholesale Bakery - Logo

Sugar Association recognizes Real Sugar Day

October 15, 2025

“The Sugar Association is recognizing National Real Sugar Day (October 15) by spotlighting the origins and functions of real sugar in food production. Established in 2022, the annual observance highlights the agricultural roots of sugar cane and sugar beets grown across the U.S., and the ingredient’s role in supporting local economies and food manufacturing. “We […]

International Confectionary logo

Courtney Gaine, Ph.D., R.D., Appointed Judge for International Confectionery Awards

August 11, 2025

“International Confectionery magazine is proud to announce that Courtney Gaine, Ph.D., R.D., President and CEO of the Sugar Association (Washington, D.C.), has been appointed as a judge for the International Confectionery Awards, one of the industry’s most respected celebrations of excellence and innovation in confectionery. Dr. Gaine has led the Sugar Association since January 2016, […]

More Articles

Stay in Touch

Sign Up