“Home baking is having a moment right now—and that means that sugar is, too.” Said Courtney Gaine, Sugar Association President and CEO. “While the “made from scratch” baking trend was increasing even before the pandemic locked us all inside, baking’s popularity has soared this spring during COVID-19 lockdowns.” For sugar, a top four most commonly used baking ingredient (along with butter, flour and oil) this means an increase in sales. It also means an increase in online conversations that are positive toward sugar.”
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February 25, 2026
Courtney Gaine, president and CEO of the Sugar Association, which represents the industry on scientific matters, said at the International Sweetener Colloquium. “It is really easy to regulate sugar. You can get easy wins for sugar,” Gaine said as she others discussed the impact of the MAHA movement. “The narrative is: The government and food […]
February 20, 2026
Courtney Gaine, president and CEO of the Sugar Association, a scientific body which supports the U.S. sugar industry, told the USDA Outlook Forum that the school meal standards taking effect next year might prohibit added sugars in kindergarten meals and significantly restrict them in other grades. That change alone would cut sugar demand by over […]
January 10, 2026
The health secretary’s new dietary guidelines tell parents to cut the added sugar until their kids turn 11. “Misleading rhetoric “declaring war” on and creating unsubstantiated fear about a real ingredient like real sugar will not improve children’s health,” said Courtney Gaine, the association’s president and CEO, in a statement. “Real sugar — which comes […]
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