In the News

A significant majority of consumers understand real sugar originates from plants and is naturally-occurring, according to the research conducted by Quadrant Strategies for the Sugar Association, the scientific voice of the U.S. sugar industry. New research shows consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined. “The shift in consumer

“Based in Washington, DC, the Sugar Association has served as the scientific voice of the U.S. sugar industry since 1943. On behalf of the sugarbeet and sugarcane growers, processors and refiners we represent, we work to increase consumer understanding and confidence in the role that real sugar plays in a nutritious, balanced and enjoyable diet.

Most parents of young children cannot identify key ingredients in children’s drinks after reviewing the packaging, Nutrition Facts and the ingredients list, according to research emailed to Food Dive from the Rudd Center for Food Policy and Obesity at the University of Connecticut and the School of Global Public Health at New York University.

April 5, 2021 “For the 27,000 Family and Consumer Science teachers across the U.S., the topic of sugar frequently comes up in class. Formerly known as home economics, family and consumer science class is a prime opportunity to educate the next generation of consumers about real sugar and the role it plays in a nutritious,

March 23, 2021 “NCL is supporting a Citizen’s Petition to FDA to ensure transparent labeling of novel sweeteners and has joined with other consumer groups in urging FDA to stop misleading claims, such as “No Added Sugars,” “Zero Sugar,” and “Reduced Sugars,” that imply a new product is healthier than the original without disclosing that

March 17, 2021 “Endurance athletes in the American sugarbeet industry have always understood the value of sugar and the important role in plays in getting them over the finish line.” Laura Rutherford, sugarbeet farmer and endurance runner, talked to six of these athletes, including Andy Fiske, VP of Finance and Operations at the Sugar Association,