In the News

“In 2018, less than a third (only 29 percent!) of consumers viewed “table sugar” as naturally occurring. However, fast-forward to 2021, and this number has nearly doubled, with more than half (54 percent) of consumers believing “table sugar’ to be naturally occurring, suggesting people are more familiar with sugar’s origin. And when asked about real

New consumer research conducted by Quadrant Strategies for the Sugar Association reveals how consumers feel about real sugar versus artificial sweeteners. Overall, according to a press release, consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined. “The shift in consumer attitudes about sugar over the last three years

A significant majority of consumers understand real sugar originates from plants and is naturally-occurring, according to the research conducted by Quadrant Strategies for the Sugar Association, the scientific voice of the U.S. sugar industry. New research shows consumer attitudes about real sugar are increasingly positive, while the favorability of artificial sweeteners has declined. “The shift in consumer

“Based in Washington, DC, the Sugar Association has served as the scientific voice of the U.S. sugar industry since 1943. On behalf of the sugarbeet and sugarcane growers, processors and refiners we represent, we work to increase consumer understanding and confidence in the role that real sugar plays in a nutritious, balanced and enjoyable diet.

Most parents of young children cannot identify key ingredients in children’s drinks after reviewing the packaging, Nutrition Facts and the ingredients list, according to research emailed to Food Dive from the Rudd Center for Food Policy and Obesity at the University of Connecticut and the School of Global Public Health at New York University.

April 5, 2021 “For the 27,000 Family and Consumer Science teachers across the U.S., the topic of sugar frequently comes up in class. Formerly known as home economics, family and consumer science class is a prime opportunity to educate the next generation of consumers about real sugar and the role it plays in a nutritious,